5 Ways to Utilize an Editorial Calendar

As we get closer to 2020 planning for the new year has already begun. A fantastic way for your business to stay organized is to utilize an editorial calendar. An editorial calendar is an effective way to get your content ideas written down, decide on what content needs to be created, and how best to promote the content. 

Planning Strategically 

An editorial calendar allows you to strategically plan your content. You don’t have to think of content the week before, you already know what is coming up and your business’s plan to tackle it. Valentines is coming up, utilizing an editorial calendar allows you to plan your valentines content now. 

Organize Outlets

Do you know when and where your content is being promoted? By utilizing an editorial calendar you know exactly what content is planned for each website, blog, social media outlet, etc. This allows you to avoid overlap and stay organized. 

Consistency

If you already have the plan for your content in place (which you would with an editorial calendar), you aren’t constantly having to think of “spur of the moment” ideas. This way when you have something unexpected come up you are able to more easily stay on track. This also helps you to be sure content is published regularly and on time. 

Guest Content

When you already have an editorial calendar in place, you know exactly what dates are free and when you are available to accept content from guest contributors. 

Big Picture

Perhaps most importantly, utilizing an editorial calendar allows you to see the big picture when it comes to your content. This allows you to spread out similar content and see where there are holes that need to be filled. 

In conclusion, if your business is not already utilizing an editorial calendar, why not? 

At Branding Plus Marketing Group we believe that your electronic strategy is more important today than it has ever been and that it will be even more important tomorrow. At Branding Plus Marketing Group, Results Matter. 

4 DON'Ts in Marketing

Do you ever worry about what NOT to do when marketing your business? We are here to set you in the right direction. Here are 4 DON’Ts when marketing your company or business:

Ignoring Customers Online

Now that the world is so much more accessible online, it is important that your business accounts for that. You do not want to let a customer’s response go unacknowledged. Listen if they have questions or comments, and do not just send them to your website. If you receive a poor review, respond and use it to better your business.

Forgetting Your Market

If you are in business, we are assuming you are an expert in your company’s demographics, industry and competition, so don’t forget about it. When you lose focus on who you are marketing to, or what you are marketing, you start to hurt your business’s marketing strategy.

Forgetting Emails

Email marketing is essentially free. If you are not utilizing it, you absolutely should be. However, when utilizing email it is imperative you use a list your business has created and not purchase one. Customers are more likely to write you off when utilizing a purchased email list.

Inconsistent Messages

When you are using several different platforms for marketing it is essential you remain consistent in your message of what you are trying to convey. Inconsistency builds mistrust among consumers.

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company or business. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter.

6 Ways Print Production Can Benefit You

When print production is done well it can save you time and money. At Branding Plus Marketing Group we manage print production campaigns for our clients from conception to fulfillment. We know printing can be old school, but if done correctly printing can move your company to the next level. 

Budget Friendly

Print media comes at all budget levels. Whether you are looking at brochures, magazines, product labels, or just custom pocket folders, there are varying prices in materials and products to fit your company’s budget. 

Receptive Readers

Now that we are in the digital age most people choose to spend their time on their phones, tablets, or computers. These readers are multitasking and therefore not absorbing as much information as they could be. When people are reading print they aren’t multitasking are able to take in more of the information. 

Longer Life Span

If you are on the internet you are more likely to move past an ad or article and may never see it again. If your company is in print, whether that be a magazine or other form of print publication, it could be on display in doctors’ offices, salons, or other companies for a while. 

Website Clicks

By having your webpage URL as a part of your print publication you are encouraging readers to visit you online. This generates more clicks and traffic to your webpage. 

Increased Visibility 

Since print advertising has been decreasing in recent years, there are fewer advertisements within publications. This makes your print ad more visible since it is no longer competing with other advertisements. 

Less Intrusive 

Everyone is annoyed by pop-ups when they are surfing the internet. By utilizing print media you aren’t throwing an unwanted pop-up in someone’s face. They see your media on their own and the likeliness of immediate dismissal decreases. 

We have printed and distributed millions of catalogs, brochures, and collaterals for many clients. Let us work with you on your print production needs because at Branding Plus Marketing Group, Results Matter. 

Competitive Service for Print Production in Dallas!

Branding Plus Marketing in Dallas, Texas has the expertise and experience to handle your print production in Dallas from concept to completion!

Some say printing is old school. But the truth of the matter is print production can save you time and money when it's done right the first time. Our Dallas marketing team at Branding Plus Marketing has years of experience and expertise in managing print production campaigns for clients from concept to completion.

Branding Plus Marketing provides competitive service for print production in Dallas!

If you're looking for competitive service for print production in Dallas, look no further than Branding Plus Marketing. We have printed and distributed millions of catalogs, brochures and other print collateral for numerous clients. Our print production capabilities include, but aren't limited to:

• Print Management
• Print Pre-Press Production
• Digital
• Variable Imaging
• Targeted Collateral
• Point of Purchase Materials
• Custom Pocket Folders
• Sales Sheets
• Brochures
• Magazine Books
• Finishing
• Direct Mail
• Product Labels
• Packaging Solutions
• Large Format Screen Printing

Contact our team at Branding Plus Marketing in Dallas, Texas to see how we can save you time and money by servicing all your print production needs. After all, our tagline at Branding Plus Marketing Group is, results matter. We look forward to providing your needs for print production in Dallas!