4 Ways to Know Your Audience Better

When developing your marketing strategy, it is critical to pinpoint your company’s target audience. If you don’t know who you are marketing to how do you know where to start? Knowing your audience means understanding your customer profile. It means picturing the kind of person who is going to buy your product or use your service. No matter what your business is, it is extremely valuable to take a moment and picture the customer you are trying to reach. At Branding Plus Marketing Group we want to help you get to know your audience better so your marketing strategy can thrive. 

Know Clients Personally

Once your company has been established and you have a few customers, you can begin to know them one-on-one. Take note of their demographics and what makes them different. What concerns do they have? What makes them excited about your product? The more customers you get to know the more overlap you will see and data you can use towards your marketing strategy. 

Conduct Surveys

Along the same idea of getting to know your clients personally, you should also consider conducting surveys. This is easily the most direct way of finding out exactly what your audience wants. Asking clients and potential clients to fill out a survey is not as difficult as it used to be. With technology creating a survey is easier than ever. Just create then send to your email subscribers and social media followers. 

Monitor Social Media

One of the best places to gather information is by reading comments and engagements on your, and competitor’s, social media platforms. Pay attention to how people are receiving your content and how they are responding. Use this data to discover what types of messages, values, or topics appeal or don’t appeal to them. You will start to notice trends that you can use towards your marketing strategy. 

Research

If you do not know who your target audience is this is a great place to start. The more research you do the more you will find niches and groups with common demographics and interests. This will help you to create content to market directly to that group and will allow you to find new ways to connect with them. Also look at the data collected and see if there is a demographic you didn’t realize was interested in your product or service. You may find a new group of clients to market to! 

With almost every business there will be groups of people who need or want your product or service and groups of people who do not. When you waste time and resources marketing to the wrong audience you are not effectively growing your business long-term. Focusing your marketing efforts on reaching the correct audience is vital to expanding your business in the right direction.  

3 Reasons to Implement a Digital Marketing Strategy

The internet has revolutionized the future. Many consumers have a favorite brand, but have never set foot in their brick and mortar store. Therefore, does not it make sense that interacting with your consumers digitally should become a priority? A major mistake you and your business could make is not including digital marketing as a key factor in your overall marketing efforts. If it is not included you are missing out on interacting with a large group of prospective consumers.

Build Brand Recognition

First, building your online brand and establishing your digital marketing plan is vital to building your brand recognition. A business without an active online presence tends to face challenges with building trust and credibility with consumers, especially new ones. Having a well-established online presence is an effective way to keep your current clients engaged with your brand and build trust with prospective clients.

Quantifiable

Since everything related to digital marketing and online presence is digitally based, every engagement with your digital brand leaves a trail you can follow. You can use your digital marketing analytics to easily quantify your clicks and interactions. This gives you great data that your digital brand can utilize to improve and tweak your digital marketing plan to maximize how effective your online presence is. Over time, you will be able to compile this data and use it to plan your next campaign. By implementing a data-backed review process of your efforts, you can be more intentional about every marketing dollar you spend.

Cost-Effective

One of the best parts about digital marketing is that it does not have to be expensive. If you are worried about cost, start small. Merely invest your time. Start by creating business profiles on the social media channels your target consumer spends the most time on. What you are looking for is quality over quantity. It is better for you to have one business account that you are active on than be on four platforms that you only check half of the time. Next, you are explore social media advertising, pay-per-click, and search engine optimization. Digital marketing can be an effective strategy for any resource-strapped business.

Digital marketing helps to build brand recognition, is easily quantifiable, and cost-effective. Why wouldn’t you implement it for your brand?

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter.

4 DON'Ts in Marketing

Do you ever worry about what NOT to do when marketing your business? We are here to set you in the right direction. Here are 4 DON’Ts when marketing your company or business:

Ignoring Customers Online

Now that the world is so much more accessible online, it is important that your business accounts for that. You do not want to let a customer’s response go unacknowledged. Listen if they have questions or comments, and do not just send them to your website. If you receive a poor review, respond and use it to better your business.

Forgetting Your Market

If you are in business, we are assuming you are an expert in your company’s demographics, industry and competition, so don’t forget about it. When you lose focus on who you are marketing to, or what you are marketing, you start to hurt your business’s marketing strategy.

Forgetting Emails

Email marketing is essentially free. If you are not utilizing it, you absolutely should be. However, when utilizing email it is imperative you use a list your business has created and not purchase one. Customers are more likely to write you off when utilizing a purchased email list.

Inconsistent Messages

When you are using several different platforms for marketing it is essential you remain consistent in your message of what you are trying to convey. Inconsistency builds mistrust among consumers.

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company or business. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter.