How to Improve Your Company's Website

Your company’s website is often your chance to make a first impression on a potential client. Having a strategically developed website is crucial in achieving the best results. Here are 6 ways to improve your website’s experience: 

Mission Statement

Clients like to know what you and your company are about. By including your mission statement on your website you are letting others know why you do what you do. If a potential client sees that your values line up with theirs, they are much more likely to entertain the idea of doing business with your company. 

Contact Information

While this may seem obvious, many companies do not have their contact information properly displayed on their websites. You need to have your business address correctly and clearly stated as well as a tap-to-dial phone number. If a potential client wants to reach out to you, they should be able to do so at the click of a button. 

Testimonials

What better way to introduce your company than with happy customers! The best way to include testimonials on your website is to spread them out, have one or two on each page. If you keep them all on a “testimonial” page, potential clients are much less likely to see them. 

Mobile-Friendly

In today’s world your website must be mobile friendly. So many people use their smart phones to track down information. Mobile users should have no issue navigating your website from their phone and the layout and content should immediately adapt to the size of screen it is being viewed on.

Internal Links

It is important to include internal links throughout your website so potential clients do not hit a dead end. Internal links keep them moving throughout your website, so they continue to learn more about your company and what you sell. For example, your home page should have links to your services while your services page should have a link to a contact form. 

Clear Language

A potential client may not spend very much time on your website. You need to be sure your company and services are clearly explained. Think about the issues your potential clients may be facing and how your company is uniquely positioned to solve them. If you want to include more information, great! However, additional information may be included on sub-pages.  

At Branding Plus Marketing Group we believe that your electronic strategy is more important today than it has ever been and that it will be even more important tomorrow. We will work with you to create convergence with your traditional and electronic strategies. We will use metrics to constantly evaluate performance and create improvement. There is no one right answer to the interactive opportunity. At Branding Plus Marketing Group, Results Matter. 

5 Ways to Utilize an Editorial Calendar

As we get closer to 2020 planning for the new year has already begun. A fantastic way for your business to stay organized is to utilize an editorial calendar. An editorial calendar is an effective way to get your content ideas written down, decide on what content needs to be created, and how best to promote the content. 

Planning Strategically 

An editorial calendar allows you to strategically plan your content. You don’t have to think of content the week before, you already know what is coming up and your business’s plan to tackle it. Valentines is coming up, utilizing an editorial calendar allows you to plan your valentines content now. 

Organize Outlets

Do you know when and where your content is being promoted? By utilizing an editorial calendar you know exactly what content is planned for each website, blog, social media outlet, etc. This allows you to avoid overlap and stay organized. 

Consistency

If you already have the plan for your content in place (which you would with an editorial calendar), you aren’t constantly having to think of “spur of the moment” ideas. This way when you have something unexpected come up you are able to more easily stay on track. This also helps you to be sure content is published regularly and on time. 

Guest Content

When you already have an editorial calendar in place, you know exactly what dates are free and when you are available to accept content from guest contributors. 

Big Picture

Perhaps most importantly, utilizing an editorial calendar allows you to see the big picture when it comes to your content. This allows you to spread out similar content and see where there are holes that need to be filled. 

In conclusion, if your business is not already utilizing an editorial calendar, why not? 

At Branding Plus Marketing Group we believe that your electronic strategy is more important today than it has ever been and that it will be even more important tomorrow. At Branding Plus Marketing Group, Results Matter. 

Your Business' Web Presence Says It All

Regardless where your business' web presence finds itself, Branding Plus Marketing in Dallas, Texas will help you build and maintain your first impression that says it all!

Branding Plus Marketing in Dallas, Texas is in the business of making sure your company makes a great first impression. Your company's website and online presence, regardless of where it finds itself, can lead to more business or result in a loss. It doesn't matter if we're talking about your main company website or on an inconsiderable local business directory, your business' web presence is often the front door to your business and deserves the expertise of Branding Plus Marketing!

214 Interactive in Dallas, Texas helps your company perfect it's web presence!

The first thing you'll want to ensure is as sharp as it can be is your main website. Your company's website is the first impression for your potential customers and can be the result of a gain or loss in future business. Almost equally important is that your company's information is accurate and updated on common and niche business directory websites like Yelp, Superpages.com and Citysearch. Finally, Branding Plus Marketing can help you and your company with content creation and distribution to appropriate social media accounts, ensuring you stay connected with your customers and potential consumers.

Contact Branding Plus Marketing in Dallas, Texas today to hear more about how we can help you and your company perfect it's web presence. From your personal website to business directories and more, Branding Plus Marketing is your full-service digital ad agency in Dallas!