4 DON'Ts in Marketing

Do you ever worry about what NOT to do when marketing your business? We are here to set you in the right direction. Here are 4 DON’Ts when marketing your company or business:

Ignoring Customers Online

Now that the world is so much more accessible online, it is important that your business accounts for that. You do not want to let a customer’s response go unacknowledged. Listen if they have questions or comments, and do not just send them to your website. If you receive a poor review, respond and use it to better your business.

Forgetting Your Market

If you are in business, we are assuming you are an expert in your company’s demographics, industry and competition, so don’t forget about it. When you lose focus on who you are marketing to, or what you are marketing, you start to hurt your business’s marketing strategy.

Forgetting Emails

Email marketing is essentially free. If you are not utilizing it, you absolutely should be. However, when utilizing email it is imperative you use a list your business has created and not purchase one. Customers are more likely to write you off when utilizing a purchased email list.

Inconsistent Messages

When you are using several different platforms for marketing it is essential you remain consistent in your message of what you are trying to convey. Inconsistency builds mistrust among consumers.

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company or business. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter.

Building a Great Website that Markets Your Business

Your company website is the front door to your business and often the only impression you'll be able to make in order to market your business!

Branding Plus Marketing in Dallas, Texas is passionate about helping businesses thrive online. In today's market, one of the most crucial components to whether or not your company thrives is how effective your company's website is and whether or not it stands out. Our digital marketing company in Dallas helps you build a great website that markets your business the way you'd want it to market and sets you up for success.

Branding Plus Marketing in Dallas, Texas helps in Building a Great Website that Markets Your Business!

Simply put, if done well, your company's website can be the best marketing tool you have. The studies are staggering how many people connect with businesses online before making a decision to even engage with them on their needs and wants. If your website is not a true description and representation of your company brand, you will certainly loose business and potential clients. Whether you're wanting to increase conversion rates, increase sales, generate more leads, reduce overhead, or even improve brand awareness, all of these can be achieved through building a great website.

Beyond building a great website that markets your business, Branding Plus Marketing in Dallas, Texas will help you develop an electronic, online strategy that boosts brand awareness establishes differentiation between you and your competitors. Contact our team today to find out how our Dallas digital marketing company can help you thrive online!

Social Media Trends to Look Out for in 2016

Just when you started getting comfortable with best practices on social media, here are the top social media trends to look out for in 2016 from your friends at Branding Plus Marketing!

Social Media is truly an ever-evolving means of connecting and communication. What was deemed as social media best practices last year will soon be ancient history when it comes to effectively connecting with your existing and potential clientele in relevant and engaging ways. To help, here are social media trends to look out for in 2016 from Branding Plus Marketing - your premier digital marketing company in Dallas.

Social Media Trends to Look Out for in 2016 from Branding Plus Marketing in Dallas, Texas!

The first social media trend to utilize this year is live streaming. Twitter initially got the ball rolling with the launch of Meerkat and then announcing that it had acquired a competing app called Periscope. Now, with Twitter integrating Periscope into it's flagship app, you can view live streams in your timeline; something that was previously limited to celebrities, journalists and select iPhone users. Facebook plans to bring live streaming to moms and pops everywhere in 2016, guaranteeing an increase in Live Streaming.

Another social media trend to look out for in 2016 includes social commerce. Buying with mobile commerce has continually picked up, and 2016 could be the year it indeed catches on. Facebook, Twitter and Pinterest are looking at storing buyer information in their apps, allowing consumers to easily shop directly from retailers through social channels.

Other social media trends that will only continue to rise in effectiveness and usability include customer service, curation and social media at work to increase productivity. Our team at Branding Plus Marketing in Dallas, Texas is here to keep you on the front edge of social media best practices and looks forward to helping your brand effectively reach it's target audience.

Branding Your Business to Create Active Responses

At Branding Plus Marketing in Dallas, Texas, we help craft media campaigns that build brand awareness while prompting your target audience to take action!

Branding Plus Marketing in Dallas, Texas has a team of media and marketing professionals that understand how branding your business can create active responses. We have a thoughtful and intentionally designed marketing plan to constantly build brand awareness and response-based campaigns that, in the end, produce tangible results for your business! Whether through the web and online, print, public relations, design, television, or radio, we have over 40 years of inside knowledge in the media world at Branding Plus Marketing!

For us, it all starts with research! At Branding Plus Marketing in North Texas, we ask tons of questions to become immersed in your brand in order to know your business, your goals and objectives, your competition and obstacles, and your target market and opportunities. The better we know you and your world on the front end, the more success we can expect throughout your campaign and your active responses. From there, we create a plan that's customized to your needs and the objective at hand. Throughout it all, we constantly analyze and evaluate if our media campaign efforts are being effective!

Contact our team at Branding Plus Marketing to see for yourself how we can help with branding your business to create active responses! We look forward to the opportunity to steward your brand and your goals to maximize return!