4 Ways to Know Your Audience Better

When developing your marketing strategy, it is critical to pinpoint your company’s target audience. If you don’t know who you are marketing to how do you know where to start? Knowing your audience means understanding your customer profile. It means picturing the kind of person who is going to buy your product or use your service. No matter what your business is, it is extremely valuable to take a moment and picture the customer you are trying to reach. At Branding Plus Marketing Group we want to help you get to know your audience better so your marketing strategy can thrive. 

Know Clients Personally

Once your company has been established and you have a few customers, you can begin to know them one-on-one. Take note of their demographics and what makes them different. What concerns do they have? What makes them excited about your product? The more customers you get to know the more overlap you will see and data you can use towards your marketing strategy. 

Conduct Surveys

Along the same idea of getting to know your clients personally, you should also consider conducting surveys. This is easily the most direct way of finding out exactly what your audience wants. Asking clients and potential clients to fill out a survey is not as difficult as it used to be. With technology creating a survey is easier than ever. Just create then send to your email subscribers and social media followers. 

Monitor Social Media

One of the best places to gather information is by reading comments and engagements on your, and competitor’s, social media platforms. Pay attention to how people are receiving your content and how they are responding. Use this data to discover what types of messages, values, or topics appeal or don’t appeal to them. You will start to notice trends that you can use towards your marketing strategy. 

Research

If you do not know who your target audience is this is a great place to start. The more research you do the more you will find niches and groups with common demographics and interests. This will help you to create content to market directly to that group and will allow you to find new ways to connect with them. Also look at the data collected and see if there is a demographic you didn’t realize was interested in your product or service. You may find a new group of clients to market to! 

With almost every business there will be groups of people who need or want your product or service and groups of people who do not. When you waste time and resources marketing to the wrong audience you are not effectively growing your business long-term. Focusing your marketing efforts on reaching the correct audience is vital to expanding your business in the right direction.  

3 Reasons to Implement a Digital Marketing Strategy

The internet has revolutionized the future. Many consumers have a favorite brand, but have never set foot in their brick and mortar store. Therefore, does not it make sense that interacting with your consumers digitally should become a priority? A major mistake you and your business could make is not including digital marketing as a key factor in your overall marketing efforts. If it is not included you are missing out on interacting with a large group of prospective consumers.

Build Brand Recognition

First, building your online brand and establishing your digital marketing plan is vital to building your brand recognition. A business without an active online presence tends to face challenges with building trust and credibility with consumers, especially new ones. Having a well-established online presence is an effective way to keep your current clients engaged with your brand and build trust with prospective clients.

Quantifiable

Since everything related to digital marketing and online presence is digitally based, every engagement with your digital brand leaves a trail you can follow. You can use your digital marketing analytics to easily quantify your clicks and interactions. This gives you great data that your digital brand can utilize to improve and tweak your digital marketing plan to maximize how effective your online presence is. Over time, you will be able to compile this data and use it to plan your next campaign. By implementing a data-backed review process of your efforts, you can be more intentional about every marketing dollar you spend.

Cost-Effective

One of the best parts about digital marketing is that it does not have to be expensive. If you are worried about cost, start small. Merely invest your time. Start by creating business profiles on the social media channels your target consumer spends the most time on. What you are looking for is quality over quantity. It is better for you to have one business account that you are active on than be on four platforms that you only check half of the time. Next, you are explore social media advertising, pay-per-click, and search engine optimization. Digital marketing can be an effective strategy for any resource-strapped business.

Digital marketing helps to build brand recognition, is easily quantifiable, and cost-effective. Why wouldn’t you implement it for your brand?

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter.

Get Your Name in Their Hands with Direct Mail Marketing

Branding Plus Marketing in Dallas, Texas helps you develop an affordable and effective direct mail marketing strategy to get your name in your potential customers hands!

Obviously in an electronic world, the need for traditional print collateral is diminishing each day. But the numbers continue to show that direct mail marketing can be one of the most affordable and effective ways to communication specific promotions and sales - especially when combined with a coinciding email campaign! Our team at Branding Plus Marketing in Dallas, Texas has produced millions of pieces of direct mail for our clients and continues to provide high volume, low cost direct mail as an effective tactic in getting your name in the hands of potential customers! 

Branding Plus Marketing in Dallas, Texas handles your direct mail marketing needs!

Branding Plus Marketing in Dallas delivers a robust direct mail marketing campaign designed to target the right audience with the right message. We can help you gain a complete understanding of your potential customers basic demographics, purchasing behavior, lifestyle habits and more to nail down a specific message for your company or product. With a targeted group in mind, our Dallas marketing team will work with you to nail down the specific look, feel and messaging of your direct mail marketing campaign. Even more, couple this with an email marketing campaign and you're sure to be more effective than simply having direct mail or email on its own.

Contact our team today to hear how we can help you develop an affordable strategy in reaching specific, targeted consumers with your message. At Branding Plus Marketing, we believe results matter, and have the stories to prove it!

Branding Plus Marketing Covers Your Print and Direct Mail in Dallas

Branding Plus Marketing specializes in print and direct mail in Dallas that simultaneously brands your business while generating specific responses to your ads!

While a new social media platform hits the market every day, nothing replaces putting information and offers in your potential customers hands. Branding Plus Marketing in Dallas, Texas has all your print and direct mail needs covered and will guide you through the strategic planning process of designing great print material that strikes the necessary balance between sales, marketing and user experience.

Branding Plus Marketing covers your print and direct mail in Dallas!

Many of our clients express a need for brochures and other collaterals including standard corporate identification materials like letterheads and business cards. If you're in need of print materials that represent who you are and the product or service you provide, look no further than our graphic designers in Dallas at Branding Plus Marketing. Moreover, we'll walk you through the strategic process in designing direct mail that produces results. If you're looking to reach targeted consumers with your message and brand, a combination of direct mail and email marketing is the most affordable and effective means around!

Contact our team at Branding Plus Marketing in Dallas to hear more about our creative process in helping you reach your potential customers and clients through sharp and professional print and direct mail tactics! We look forward to helping you share your message at Branding Plus Marketing!