4 Ways to Know Your Audience Better

When developing your marketing strategy, it is critical to pinpoint your company’s target audience. If you don’t know who you are marketing to how do you know where to start? Knowing your audience means understanding your customer profile. It means picturing the kind of person who is going to buy your product or use your service. No matter what your business is, it is extremely valuable to take a moment and picture the customer you are trying to reach. At Branding Plus Marketing Group we want to help you get to know your audience better so your marketing strategy can thrive. 

Know Clients Personally

Once your company has been established and you have a few customers, you can begin to know them one-on-one. Take note of their demographics and what makes them different. What concerns do they have? What makes them excited about your product? The more customers you get to know the more overlap you will see and data you can use towards your marketing strategy. 

Conduct Surveys

Along the same idea of getting to know your clients personally, you should also consider conducting surveys. This is easily the most direct way of finding out exactly what your audience wants. Asking clients and potential clients to fill out a survey is not as difficult as it used to be. With technology creating a survey is easier than ever. Just create then send to your email subscribers and social media followers. 

Monitor Social Media

One of the best places to gather information is by reading comments and engagements on your, and competitor’s, social media platforms. Pay attention to how people are receiving your content and how they are responding. Use this data to discover what types of messages, values, or topics appeal or don’t appeal to them. You will start to notice trends that you can use towards your marketing strategy. 

Research

If you do not know who your target audience is this is a great place to start. The more research you do the more you will find niches and groups with common demographics and interests. This will help you to create content to market directly to that group and will allow you to find new ways to connect with them. Also look at the data collected and see if there is a demographic you didn’t realize was interested in your product or service. You may find a new group of clients to market to! 

With almost every business there will be groups of people who need or want your product or service and groups of people who do not. When you waste time and resources marketing to the wrong audience you are not effectively growing your business long-term. Focusing your marketing efforts on reaching the correct audience is vital to expanding your business in the right direction.  

6 Ways to Increase Your Social Media Effectiveness

Social media is everywhere, and odds are your business already has some social media accounts in place. Whether that be Facebook, Twitter, Pinterest, etc., but are you utilizing your social media accounts to their biggest potential? Generating thoughtful, high-quality content should be a top priority for businesses of all sizes. Implementing a strategic social media marketing plan can go a long way in improving the visibility of the content you are producing. Following our tips can help maximize the reach of your social media efforts.

Learn Your Audience

At this point, you should know the demographic you are most trying to market your business to. However, social media attracts many different people from all backgrounds. Use social referrals to your website, monitoring software, and question-and-answer sites to learn more about the traffic your accounts attract.

Be Relatable

Many businesses today come across on social media as having no personality and are, essentially, faceless. In a world of transparency, people don’t want to see the faceless business, they want to know the personal side. Interact with your followers and react to their comments like you were speaking to a friend.

Utilize an Editorial Calendar

An editorial calendar is an effective way to get your content ideas written down, decide on what content needs to be created, and how best to promote the content. You do not have to think of content the week before, you already know what is coming up and your business’s plan to tackle it.

Do Not Oversell

Ultimately you are selling a product. However, your social media content should not be focused on selling your product. Focus on answering your followers’ questions. If you are willing to find solutions to your consumer’s problems you are showing integrity and could potentially earn a permanent customer.

Use Pictures & Videos

Customers enjoy media. If content contains a picture of video, it is much more likely to be seen and receive engagement. You do not have to use overly fancy videos. Use photos from business events, customers, behind the scenes, team photos, quotes, infographics, or media clips.

Quality Over Quantity

While it is important to post frequently on social media, you should not do it at the expense of the quality of content. Take the time to create intentional, thoughtful content that closely ties in with your brand. If you post too frequently consumers may be irritated with seeing your content and end up unfollowing or muting your page.

Branding Plus Marketing Group will work with you to create convergence with your traditional and electronic media strategies. We use metrics to constantly revaluate performance and create improvement. There is no one right answer to the interactive opportunity. Our historical experience, pragmatic thinking, and creative execution will insure that your strategic endeavors are successful.

Reaching Potential Customers with Great Facebook Ads!

Branding Plus Marketing in Dallas, Texas provides practical tips for reaching potential customers and empowering current advocates with great Facebook ads!

Stats show that more than 900 million Facebook users login each day from some sort of device, be it their desktop or mobile app. You certainly don't have to wonder if the people you're trying to reach are on Facebook. With that, our digital marketing company in Dallas at Branding Plus Marketing helps you and your local business reach potential customers and empower current advocates with great Facebook ads!

Reach Potential Customers with Great Facebook Ads from Branding Plus Marketing in Dallas!

Our team at Branding Plus Marketing in Dallas, Texas has the social media marketing expertise to help boost your brand and spread your message through great Facebook ads. From strong call-to-action items, telling your customers what you want them to do, to frequently compelling offers and specials that engage your customers, your business has much to gain from great Facebook ads. Our Dallas digital marketing crew can help you consistently create compelling content and visuals that curate conversation, contribute to the community you're a part of and drive people to take action.

Your bottom line and ROI will be greatly impacted with great Facebook ads from Branding Plus Marketing in Dallas. Contact our team if you have any questions about our SEO content and social media marketing strategies we help you implement and maintain.