How to Improve Your Company's Website

Your company’s website is often your chance to make a first impression on a potential client. Having a strategically developed website is crucial in achieving the best results. Here are 6 ways to improve your website’s experience: 

Mission Statement

Clients like to know what you and your company are about. By including your mission statement on your website you are letting others know why you do what you do. If a potential client sees that your values line up with theirs, they are much more likely to entertain the idea of doing business with your company. 

Contact Information

While this may seem obvious, many companies do not have their contact information properly displayed on their websites. You need to have your business address correctly and clearly stated as well as a tap-to-dial phone number. If a potential client wants to reach out to you, they should be able to do so at the click of a button. 

Testimonials

What better way to introduce your company than with happy customers! The best way to include testimonials on your website is to spread them out, have one or two on each page. If you keep them all on a “testimonial” page, potential clients are much less likely to see them. 

Mobile-Friendly

In today’s world your website must be mobile friendly. So many people use their smart phones to track down information. Mobile users should have no issue navigating your website from their phone and the layout and content should immediately adapt to the size of screen it is being viewed on.

Internal Links

It is important to include internal links throughout your website so potential clients do not hit a dead end. Internal links keep them moving throughout your website, so they continue to learn more about your company and what you sell. For example, your home page should have links to your services while your services page should have a link to a contact form. 

Clear Language

A potential client may not spend very much time on your website. You need to be sure your company and services are clearly explained. Think about the issues your potential clients may be facing and how your company is uniquely positioned to solve them. If you want to include more information, great! However, additional information may be included on sub-pages.  

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At Branding Plus Marketing Group we believe that your electronic strategy is more important today than it has ever been and that it will be even more important tomorrow. We will work with you to create convergence with your traditional and electronic strategies. We will use metrics to constantly evaluate performance and create improvement. There is no one right answer to the interactive opportunity. At Branding Plus Marketing Group, Results Matter. 

Building a Great Website that Markets Your Business

Your company website is the front door to your business and often the only impression you'll be able to make in order to market your business!

Branding Plus Marketing in Dallas, Texas is passionate about helping businesses thrive online. In today's market, one of the most crucial components to whether or not your company thrives is how effective your company's website is and whether or not it stands out. Our digital marketing company in Dallas helps you build a great website that markets your business the way you'd want it to market and sets you up for success.

Branding Plus Marketing in Dallas, Texas helps in Building a Great Website that Markets Your Business!

Branding Plus Marketing in Dallas, Texas helps in Building a Great Website that Markets Your Business!

Simply put, if done well, your company's website can be the best marketing tool you have. The studies are staggering how many people connect with businesses online before making a decision to even engage with them on their needs and wants. If your website is not a true description and representation of your company brand, you will certainly loose business and potential clients. Whether you're wanting to increase conversion rates, increase sales, generate more leads, reduce overhead, or even improve brand awareness, all of these can be achieved through building a great website.

Beyond building a great website that markets your business, Branding Plus Marketing in Dallas, Texas will help you develop an electronic, online strategy that boosts brand awareness establishes differentiation between you and your competitors. Contact our team today to find out how our Dallas digital marketing company can help you thrive online!