How to Improve Your Company's Website

Your company’s website is often your chance to make a first impression on a potential client. Having a strategically developed website is crucial in achieving the best results. Here are 6 ways to improve your website’s experience: 

Mission Statement

Clients like to know what you and your company are about. By including your mission statement on your website you are letting others know why you do what you do. If a potential client sees that your values line up with theirs, they are much more likely to entertain the idea of doing business with your company. 

Contact Information

While this may seem obvious, many companies do not have their contact information properly displayed on their websites. You need to have your business address correctly and clearly stated as well as a tap-to-dial phone number. If a potential client wants to reach out to you, they should be able to do so at the click of a button. 

Testimonials

What better way to introduce your company than with happy customers! The best way to include testimonials on your website is to spread them out, have one or two on each page. If you keep them all on a “testimonial” page, potential clients are much less likely to see them. 

Mobile-Friendly

In today’s world your website must be mobile friendly. So many people use their smart phones to track down information. Mobile users should have no issue navigating your website from their phone and the layout and content should immediately adapt to the size of screen it is being viewed on.

Internal Links

It is important to include internal links throughout your website so potential clients do not hit a dead end. Internal links keep them moving throughout your website, so they continue to learn more about your company and what you sell. For example, your home page should have links to your services while your services page should have a link to a contact form. 

Clear Language

A potential client may not spend very much time on your website. You need to be sure your company and services are clearly explained. Think about the issues your potential clients may be facing and how your company is uniquely positioned to solve them. If you want to include more information, great! However, additional information may be included on sub-pages.  

At Branding Plus Marketing Group we believe that your electronic strategy is more important today than it has ever been and that it will be even more important tomorrow. We will work with you to create convergence with your traditional and electronic strategies. We will use metrics to constantly evaluate performance and create improvement. There is no one right answer to the interactive opportunity. At Branding Plus Marketing Group, Results Matter.