5 Principles for Advertising

For many businesses advertising is a money pit. Over the years, clients have spent billions of dollars on programs that were complete failures. At Branding Plus Marketing Group we believe that there are advertising principles that, if ignored or not executed properly, will bring your advertising program to failure. 

Simple

A simple advertisement is much easier to read and understand than a complex one. If you include too much information or too many graphics consumers may get overwhelmed and move on quickly from your advertisement. 

Consistency 

Consistency is key when it comes to consumers remembering your product. You should always strive to use consistent visuals within your advertising, consistent phrasing or slogans, and consistent positioning of your product or brand.

Choose a Selling Point 

Choose one thing about your product that you believe best showcases its benefits and sells it. That is the one thing you are trying to sell to consumers, so be sure that is to focal point of your advertisement. 

Advertising Length

It is important to establish the length of an advertising campaign up front. In order for a consumer to remember your advertisement, you will need to run it for a period of time. However, if you choose to run your advertisement for too long consumers will start to gloss over it and lose interest. 

Stand Out

The last thing you want is for your advertisement to be so generic that consumers lump it in with all the other advertisements around it. There are so many avenues to utilize to make your advertisement unique. Think about the graphics and typography. Make sure yours it unique. 

At Branding Plus Marketing Group we specialize in developing programs that produce incremental and measurable results for our clients. If you’ve got a good product and you aren’t getting the results that you expect and need from your current marketing endeavors, we would love to talk to you. Because at Branding Plus Marketing Group, Results Matter.  

Creating a Successful Advertising Campaign

Advertising has changed a lot in recent years, and it will continue to change rapidly in part due to the ever increasing number of places to advertise. It can be tough to know where and how to best advertise your Dallas business. Amazing products fail every day because of ineffective advertising. Don’t let this happen to you!

Change Your Process

Traditional business school training and advertising executives have always thought about advertising in terms of “verticals.” Read almost any job description for an advertising position and they talk about this vertical or that one. The truth is that advertising is no longer about verticals, though still have their place. Switch your thinking on this. Advertising is now HORIZONTAL. It’s about reaching people and having one on one interactions. It’s about having people tell their peers about your product. It’s a broad spread instead of a narrow focus. Otherwise, you’ll likely be wasting time and money on an advertising campaign that’s not delivering measurable results.

The Branding Plus Advertising Method

Think about the last product or service you purchased. Did you buy it based solely on an advertisement or did you have reviews, suggestions or recommendations from your friends? If you’re like most people, you saw your friends post about it on social media or you asked for recommendations.

At Branding Plus, we build an advertising campaign that gets your Dallas company talked about. You’ll have measurable, incremental results so you’ll know the money you spend is increasing your market share. It may seem counter-intuitive, but we’re more focused on the results than on creating a “good” advertising campaign.

Sure, a certain insurance company’s gecko is cute and iconic, but does anyone really know if he’s bringing them more business? Rather than creating something that will make us all say “wow, that’s a great ad,", we design advertising campaigns that actually get results – and by results we mean more sales! Contact us today to start your successful advertising campaign.