Creating a Successful Advertising Campaign

Advertising has changed a lot in recent years, and it will continue to change rapidly in part due to the ever increasing number of places to advertise. It can be tough to know where and how to best advertise your Dallas business. Amazing products fail every day because of ineffective advertising. Don’t let this happen to you!

Change Your Process

Traditional business school training and advertising executives have always thought about advertising in terms of “verticals.” Read almost any job description for an advertising position and they talk about this vertical or that one. The truth is that advertising is no longer about verticals, though still have their place. Switch your thinking on this. Advertising is now HORIZONTAL. It’s about reaching people and having one on one interactions. It’s about having people tell their peers about your product. It’s a broad spread instead of a narrow focus. Otherwise, you’ll likely be wasting time and money on an advertising campaign that’s not delivering measurable results.

The Branding Plus Advertising Method

Think about the last product or service you purchased. Did you buy it based solely on an advertisement or did you have reviews, suggestions or recommendations from your friends? If you’re like most people, you saw your friends post about it on social media or you asked for recommendations.

At Branding Plus, we build an advertising campaign that gets your Dallas company talked about. You’ll have measurable, incremental results so you’ll know the money you spend is increasing your market share. It may seem counter-intuitive, but we’re more focused on the results than on creating a “good” advertising campaign.

Sure, a certain insurance company’s gecko is cute and iconic, but does anyone really know if he’s bringing them more business? Rather than creating something that will make us all say “wow, that’s a great ad,", we design advertising campaigns that actually get results – and by results we mean more sales! Contact us today to start your successful advertising campaign.

Is Broadcast Media Right for Your Business?

We get this question a lot. Broadcast media is no longer a few local radio or TV stations. Nor is it as simple as creating ads that will play well on cable. Videos and podcasts can now be made by ANYONE and placed on YouTube or Facebook for everyone to see. When you look at some of these videos that have gone viral, it can seem like there’s no real reason for the success. If you’re struggling to figure out how to use broadcast media to grow your Dallas business, Branding Plus can help.

The Broadcast Media Outlet Matters

As with any marketing strategy, using broadcast media needs to fit in with your overall plan. Traditional outlets like TV and radio can, and do, work if they’re executed properly and fit into your overall strategy. Cable is a bit more complicated as it can be national or local. Social media outlets like YouTube, Facebook and SnapChat are quickly becoming broadcast media outlets of their own. Determining which of these to use, and how to use them, all goes back to your initial marketing strategy and your target market.

The Branding Plus Difference

It can seem advantageous to work with a large agency because they have the relationship with media reps. The challenge here, though, is that most players – both the agency and the reps – in this scenario are focused on selling your ad campaign without regard to measurable results. But it’s your money paying for these ads. You want to see measurable results; you want to see how the money you’re spending on broadcast media ads is actually growing your business.

When you work with Branding Plus in Dallas, we negotiate on your behalf to place broadcast media ads where they’ll be most effective. You’ll see the incremental results in your bottom line. We’ve verified our process – we know it works. And we look forward to putting it to work for you.

Your Logo – The Silent Face of Your Company

Think about some of the most famous brands today. Facebook, IBM, Coca Cola, etc. What’s one thing they have in common? Besides being household names, they all have an instantly recognizable logo. Your brain immediately associates their name with their logo and their logo with their name. Chances are you’d like something equally as recognizable for your Dallas company.

How do you develop such a logo? Some companies will tell you that extensive research is required. They’ll hire focus groups, compete designers against each other and evaluate color pallets down to minute levels. They may or may not spend the time to truly understand your company, your brand. And they’ll charge you big dollars for these efforts.

On the flip side, online logo houses will spit out a logo for you without much thought or expense. They don’t know you or your company. They have no idea what your company does or what it stands for. And in some cases, the logo may not be compliant with online marketing systems like Facebook. Again, it’s a case of “you get what you pay for.”

Instead, Branding Plus offers your Dallas business a middle ground option. We research your company. We get to understand what you’re all about, what matters to you. Using that information and our top-notch creative team, we develop a logo that’s truly unique and truly yours. The logo will meet the demands of all electronic media and look great on your paper marketing initiatives too! And yes, you get what you pay for – a reasonable price for a logo that’s truly your own and expresses your company.

Results matter to us. If your logo isn’t getting results or if you’re developing a brand and want to start off on the right foot, working with us gets you a results-driven logo design you can use for the life of your company.

Marketing is About Your Whole Company

Talk to people in advertising. Talk to your sales department. Ask them what marketing means. It’s likely you’ll get a wide variety of answers. At Branding Plus, we’ll tell you marketing is about your whole company. Marketing is much more than a mission statement or a single campaign. It’s a strategy that affects every facet of your business and every employee.

Think about it like this. One part of marketing is brand recognition. Like with a political campaign, you need to get your name out there, let people know what you stand for. But that’s only one piece of a much larger strategy. And all the pieces must fit together to present a balanced and believable picture of your company to the public.

As people interact with your company, every response they get – every email, every phone call, every business card passed at a networking event is a piece of this marketing puzzle. When all the pieces come together to form a complete picture, customers know, like and trust you and your brand. If any of the pieces seem to belong in a different puzzle, it can raise questions.

Everyone, from the person who answers your phones up to the CEO needs to understand your marketing strategy and their role in implementing it. When you launch a new product or embark on a new social media or other advertising campaign, it all needs to fit into your marketing puzzle.

Remember, in this fast pace, always connected society, one wrong word, one confused or upset customer can impact your company in critical ways. The best way to avoid this is to be on the offensive with a marketing strategy that everyone understands and knows how to implement appropriately for their role.

If you’re ready to take your marketing strategy to the next level, get in touch! We’ll work with you to develop a marketing strategy that takes every facet of your Dallas business into account.

Online Presence Grows Your Dallas Business

You’ve read the articles and heard the conversations. You know you need to have an active online presence to make your Dallas business a success, but you have no idea what that really means. The lingo itself sounds confusing. “SEO, social media marketing, hashtags, etc.” What is all that and how does it apply to marketing your business? You probably feel like your trapped in a fog of lingo and “should haves” without knowing how to apply any of it to your company. Read on.

Website

It used to be that a sign was necessary for people to know your business excited in a particular location. Now, it’s a website. If your Dallas company doesn’t have a website it doesn’t exist to those who are looking for what you offer. However, it’s bit more complex than simply having a website. This where the fog starts to roll in. The way your website is designed and what’s happening behind the scenes affects how well people are able to find the site when the search on Google or other sites. Collectively, this is called SEO.

Social Media Marketing

In its infancy, social media was simple. There were a few sites and there wasn’t a lot going on behind the scenes impacting who saw what. That’s all changed. Now, there are a huge variety of social media outlets and each has a different use and likely set of users. The question for marketing your Dallas business becomes “which social media outlets are right for me?” It’s not always an easy question to answer and you likely need more than one. Again, more fog. Think about your target audience for marketing. That will help you clue in to the best social media sites.

Lifting the Fog of Marketing Your Dallas Business

Is the fog starting to lift at all? Don’t worry if it’s not. At Branding Plus, we’re experts at cutting through the fog and getting your Dallas business noticed online. Reach out to us today to start growing your online presence.