5 Principles for Advertising

For many businesses advertising is a money pit. Over the years, clients have spent billions of dollars on programs that were complete failures. At Branding Plus Marketing Group we believe that there are advertising principles that, if ignored or not executed properly, will bring your advertising program to failure. 

Simple

A simple advertisement is much easier to read and understand than a complex one. If you include too much information or too many graphics consumers may get overwhelmed and move on quickly from your advertisement. 

Consistency 

Consistency is key when it comes to consumers remembering your product. You should always strive to use consistent visuals within your advertising, consistent phrasing or slogans, and consistent positioning of your product or brand.

Choose a Selling Point 

Choose one thing about your product that you believe best showcases its benefits and sells it. That is the one thing you are trying to sell to consumers, so be sure that is to focal point of your advertisement. 

Advertising Length

It is important to establish the length of an advertising campaign up front. In order for a consumer to remember your advertisement, you will need to run it for a period of time. However, if you choose to run your advertisement for too long consumers will start to gloss over it and lose interest. 

Stand Out

The last thing you want is for your advertisement to be so generic that consumers lump it in with all the other advertisements around it. There are so many avenues to utilize to make your advertisement unique. Think about the graphics and typography. Make sure yours it unique. 

At Branding Plus Marketing Group we specialize in developing programs that produce incremental and measurable results for our clients. If you’ve got a good product and you aren’t getting the results that you expect and need from your current marketing endeavors, we would love to talk to you. Because at Branding Plus Marketing Group, Results Matter.  

Is Broadcast Media for You?

Have you ever thought about advertising on TV or the radio? In today’s world, there are no rules when it comes to marketing, so it’s important to evaluate whether or not utilizing broadcast media for your business is the right fit. Most media sales people are not properly trained to work with anything other than the big traditional agency. That’s why you need us, Branding Plus Marketing Group, on your side to negotiate and advocate for you and your business. Let’s look at why broadcast media may be a good fit for you: 

Specific Audiences

If you are attempting to market to a specific audience, TV advertising is a great fit. If you are attempting to reach children you want to advertise during cartoons. If you are trying to reach a “sport” audience, you may want to advertise during a football or basketball game. 

Consumer Comfort

Consumers are more likely to purchase from a business they trust. When consumers see your advertisements in multiple avenues they see your business as stable and are more likely to purchase from you. When you advertise on TV or radio consumers are consistently exposed to your brand. Every time they hear about you, you gain credibility in their eyes. 

Secondary Technology

Many consumers use their smartphones or tablets while watching TV, therefore it is simple for them to look up your product or website. If your advertisement catches their eye, they are able to connect with you immediately. 

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter.