Is Broadcast Media for You?

Have you ever thought about advertising on TV or the radio? In today’s world, there are no rules when it comes to marketing, so it’s important to evaluate whether or not utilizing broadcast media for your business is the right fit. Most media sales people are not properly trained to work with anything other than the big traditional agency. That’s why you need us, Branding Plus Marketing Group, on your side to negotiate and advocate for you and your business. Let’s look at why broadcast media may be a good fit for you: 

Specific Audiences

If you are attempting to market to a specific audience, TV advertising is a great fit. If you are attempting to reach children you want to advertise during cartoons. If you are trying to reach a “sport” audience, you may want to advertise during a football or basketball game. 

Consumer Comfort

Consumers are more likely to purchase from a business they trust. When consumers see your advertisements in multiple avenues they see your business as stable and are more likely to purchase from you. When you advertise on TV or radio consumers are consistently exposed to your brand. Every time they hear about you, you gain credibility in their eyes. 

Secondary Technology

Many consumers use their smartphones or tablets while watching TV, therefore it is simple for them to look up your product or website. If your advertisement catches their eye, they are able to connect with you immediately. 

At Branding Plus Marketing Group, we specialize in creating response driven marketing plans for clients that simultaneously brand their business while generating a specific response to their ads. Every action you take will have an impact on your brand and success of your company. At Branding Plus Marketing Group we will guide you through the strategic planning process and be with you every step of the way because here, at Branding Plus Marketing Group, Results Matter. 

Is Broadcast Media Right for Your Business?

We get this question a lot. Broadcast media is no longer a few local radio or TV stations. Nor is it as simple as creating ads that will play well on cable. Videos and podcasts can now be made by ANYONE and placed on YouTube or Facebook for everyone to see. When you look at some of these videos that have gone viral, it can seem like there’s no real reason for the success. If you’re struggling to figure out how to use broadcast media to grow your Dallas business, Branding Plus can help.

The Broadcast Media Outlet Matters

As with any marketing strategy, using broadcast media needs to fit in with your overall plan. Traditional outlets like TV and radio can, and do, work if they’re executed properly and fit into your overall strategy. Cable is a bit more complicated as it can be national or local. Social media outlets like YouTube, Facebook and SnapChat are quickly becoming broadcast media outlets of their own. Determining which of these to use, and how to use them, all goes back to your initial marketing strategy and your target market.

The Branding Plus Difference

It can seem advantageous to work with a large agency because they have the relationship with media reps. The challenge here, though, is that most players – both the agency and the reps – in this scenario are focused on selling your ad campaign without regard to measurable results. But it’s your money paying for these ads. You want to see measurable results; you want to see how the money you’re spending on broadcast media ads is actually growing your business.

When you work with Branding Plus in Dallas, we negotiate on your behalf to place broadcast media ads where they’ll be most effective. You’ll see the incremental results in your bottom line. We’ve verified our process – we know it works. And we look forward to putting it to work for you.